Shril Events
Objective
Our goal is to create a visual identity system that can convey a brand’s personality, vision and core beliefs. Which are –
- Vision – Our vision is to be the most trustworthy solution for any and every celebration.
- Mission – We are working to provide the most simple and hassle-free booking experience to people.
Scope of the project
Strategy
Identity design
Naming
Branding
Brand attributes
The brand’s main goal is to streamline events associated with celebration, fun, enjoyment, happiness. So the main attributes are –
Carefree
Fun
Urban
Inside the design
We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.
User Profile
Name – Chitvan
Customer type – explorer
- The key aspects of this customers are –
- He is a dreamer, struggling with money.
- In a relationship, and happy.
- Loves partying, explore new places.
Solutions
We created stylescape (A stylescape is an opportunity to demonstrate to the client how a brand will look and feel) around these attributes and user profiling. And proceed to design after that, the solutions are –
Identity Design
