Asset 18

Tag: branding

The affects of branding on startup

Posted on by Laxmi Hamal

According to a study, 50% of the startups fail in their first five year.

But we are not talking about them. We are talking about 20% of the startups, that fail in the very first year. And you know why they fail? Now, this can be the reason for 50% of the startup too, but surely for the 20%.

They don’t take branding seriously.

Branding is one of the most important essentials in business, large or small. But how branding actually works and affects a small business like yours.

Let’s take a brief,

In simple words, your brand is a promise to your customers.

So, the first question that arises is, how to identify the theme of your brand?

Your brand is defined by four things :

  • What is your company’s mission?
  • What are the benefits and features of your product or service?
  • What do your customers and prospects already think of your company?
  • What qualities do you want your customers to associates with your company?

Once you figure out these four things, how will you present them to your customers?

This is where branding comes into work.

Let’s discuss some proven methods of branding and how they affect your business :

Create a visual idenity

A logo for example is something that gives you recognition. Your logo reminds the customer that you gave them the service and quality of work you promised to give them.

For example- when you see an apple logo what comes first in your mind?

It’s a premium quality, best experience, and luxury. And all these are the things that apple promise to provide, communicates through their visuals.

Integrate your brand

You can integrate your brand into every aspect of your business. Like, how you answer your business calls, it shows how professional you are. What your employees are wearing and what message they are giving to the customers, increase the experience of customers and builds trust.

For example- when you go for a coffee in Starbucks there are order takers who give suggestions for your order which is a very good thing to do to connect with the customer. 

Create a voice/tone for your company that reflects your brand

A good voice should be applied to your written communication like website, advertisement, etc. it helps customers to connect with your company which results in making them permanent customers.

Be honest while branding

Don’t say something you can’t do or we can say don’t overhype your brand.

For example, if you are not the best in your field, then don’t say you are the best.

Honesty is the most valuable ingredient of customer experience.

So we can say that branding is the backbone of a business/startup. A good brand gets things like funding, investors, good employees, customers, etc very easily, but a local brand always struggles to get these things.

You must do branding, but do it great.

Who Needs Branding?

Posted on by Analog

A lot of people believe that branding is something that you only need to do if you are a big company or if you want to start a big company. This is wrong and I am here to tell you why.

The landscape of businesses is changing. Big megacorporations seem to be going out of fashion as businesses are becoming more agile, nimble and flexible. Anyone can have their audience now, but what does this mean for the modern-day marketer? What does it mean for modern-day business? This blog will attempt to answer this very question. Who needs branding? Let’s see a simple definition of a brand, A brand is a promise. A promise that a product or service will deliver a certain experience. It’s a promise that you will feel a certain way when you consume the product or service. And when you make a promise to a customer, you had better live up to it. The truth is that every single company no matter if it’s big or small needs to define their brand and so they need branding.

Let’s see if you need branding. Ask yourself these questions and if the answers are several yeses then you need branding.

Do you want to build community?

We believe that every community is built on a foundation of shared values. If you want to build a successful community, you need to make it easy for people to connect. The branding, positioning and marketing help establish a set of common goals and beliefs among your customers, employees, or other key stakeholders.

Do you have a different perspective?

You know that you have a voice, there’s a certain way that you think and philosophies with the world that can be infused into your business. While you may not think that’s important, it can help your business stand out. This is where branding comes. You position yourself for the people who will listen and connect with your thoughts.

Do you want to stand out?

Branding is the tool that helps you define your identity that leads to creating content about your product and company, that makes stand out. Branding/positioning is the process of creating a name, symbol, slogan and/or design for a product or company that are memorable and unique. The goal of branding is to develop a name that customers can identify positively with their products.

Do you have a mission or vision, a purpose greater than money?

Here’s our mission at ADS to create value for our clients, if we couldn’t create the value they were seeking for we won’t take any money. And you can see that we have a greater purpose than money.

Do you have that kind of purpose, mission or vision and if yes. Then branding helps you convey it to your community.

Do your staff need direction

If you are a business owner, it is important you lead your staff in the right direction. A business owner is responsible for providing direction to their team as well as lay down specific guidelines that are relevant and essential to the success of your business. It’s important that you ensure your team understands your vision and is clear about the direction you want the business to take. For you to do this, you need to set up effective communication channels, clarity of thoughts. All these can be done with branding.

We hope this blog has helped you understand the concept of branding. Now that you have a better understanding of the importance of branding, we hope you can use this information to improve your brand and take it to the next level. If you’re interested in seeing what we can do for you, contact us today. We look forward to hearing from you soon!

Position your SMALL business to make a BIG impact

Posted on by Analog

Do you know who’s your target audience? Or is that everyone or a specific group, male, female, adult, teens or any other demographics?
If your answer is yes, then you are not making an impact. Before understanding what’s wrong here, let’s examine what exactly “Consumer Segmentation” or “Target Audience” is? For that, we’ll look into Iceberg Model of Consumer Segmentation

Consumer Segmentation

Segmentation is the process of defining or subdividing a large homogeneous market into clearly identifiable segments. These will have similar needs, wants, and demand characteristics. There are four types: demographic, geographic, behavioural, psychographic, and motivational.

Demographic

Demographic segmentation uses age, gender, socioeconomic status, location, rural vs urban, most basic segmentation type, helps locate targets and is helpful in the marketing process but not a good option for brand-building because it’s just the tip of the iceberg.

Behavioural

Behavioural segmentation is much better because it focuses on what people are doing. In this type of segmentation, you are looking at user status and how loyal they are, and how often they buy, for example, whether they buy the brand at all or occasions of use.

Psychographic

Psychographic segmentation is the third type of segmentation and is a step forward that looks into personalities, lifestyles, and attitudes, which impacts the behaviour. It’s much more profound than behavioural segmentation and is the first step towards understanding why people do what they do. Now finally, my favourite motivational segmentation.

Motivational

It’s a bit complex method, but the one method used by most of the big brands you know, and you love. We can add so many brands to this list like Apple, Coca-cola, Red Bull, BMW, GoPro. Apple’s focus on innovation and creative individuals BMWs focus on performance and enjoyment, the ultimate driving machine. Motivational & Needs segmentation uncovers why people do what they do, what drives them, reasons.

This is a brief introduction of segmentation now to help you understand this let’s look at this image.

iceberg brand model constomer segmentation
ICEBERG MODEL FOR CONSUMER SEGMENTATION

Did you get it? If you’ve segmented your consumers on demographics, then you are just at the tip of the iceberg, and there are so many things left for you to cover. In order to make a significant impact, you have to dig deeper and connect to your consumers on an emotional level. Using all four segmentation type will help you create a profound consumer segmentation and differentiate your business from others. Define your point of difference in the few steps below.

Point of Differentiation

There can be many differentiating points like you can offer low price, you can provide better quality, so on and so forth, these differentiating factors can be beaten easily, if you are offering low price someone can offer a price much lower than you, same goes for quality your competitor has the same access as you have. So, what you can offer is experience and provide values to your consumers.

Few extra points from the book “BIGGER THAN THIS” by Fabian Geyrhalter.

  • Story:- Stories can change perspective more then any data analysis could and they can transform your business into a meaningful brand.
  • Beliefs:- When your values are bigger than product. Shared values will always have a bigger impact on your tribe than your product.
  • Heritage:- Connect with your heritage and let it speak. It will create conversations that will have your brand as the centerpiece.

Why branding is important

Posted on by Analog

Branding is a strategy designed by organizations or associations to help people quickly identify and experience their brand. Amongst all consumers that helps your company to make profit and success. We can also say that Branding can change how people think about your brand, Read more about branding

So why all company is choosing to make themselves a brand. It is absolutely critical to a business because of the overall impact it makes on your user’s minds. It can change how people think about your brand, it can drive new business and increase brand awareness. Branding has so much power that making your company a brand can change the perspective of your company.

apple vs samsung
apple vs samsung
Apple vs Samsung

The perfect example of how Branding & brand positioning can affect your user’s perspective about your business or product. Apples’ positioning of itself as a premium brand, a status symbol. And Samsung has positioned itself as an everyone’s product anyone can use their product. You can see the price differences between these two, this is just an example.

branding

First, we have to make it clear that branding is not a logo of any company. It can be anything that can make a company impression and helps in profit. But we can say that logo is just a medium and branding is the environment.
It makes a memorable and unique impression on consumers. And also allows your customers and clients to know what they can expect from your company.

amazon logo
A to Z ( amazon logo)


Your customers will compare your brand or product with the leading company in the market.
Branding improves the recognition of your company. It makes you stand out from the competition. It also creates trust among your customers. Marketing is also part of branding because it is another important component of a brand. Both media is chosen and the demographic targeted for advertisement help in building the brand. Advertising techniques such as the use of promotional products from trusted companies. Such as Outstanding Branding make it easy to create a connected advertising strategy that plays well into your branding goals. It helps to generate new customers.

Branding of your company also inspires your employees to work harder to make it more perfect and valuable.
Many employees need more than just work — they need something to work toward. When employees understand the mission of a business and its reason for being. They are more likely to feel the same pride and work in the same direction. To achieve the goals the business has set. Having a strong brand is like turning the company logo into a flag. The rest of the company can rally around.

WHAT IS BRANDING?

Posted on by Analog

If you’re not aware of the word branding then don’t worry. Because even for some people who have studied marketing can often quickly become confusing. So to understand the topic “what is branding” first we need to know that what is product and brand.

PRODUCT –

A product can be any goods, services, or ideas that can be offered to a market to satisfy the wants. Example- A product can be anything from a flight, a hotel stays, a car, a language course, clothes, food or any groceries, etc.

product defination

BRAND –

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

In simple words, we can say that brand is the unique identifying essence of your business.

Also, you can consider a brand as the idea or image of your company in people’s mind. When they think about specific products, activities, or services.

(ex- that brand of the shoe makes me comfortable)

(ex – that product of company looks so stylish)

luis viutton

BRANDING –​​

Branding is a strategy designed by organizations or associations to help people quickly identify and experience their brand. Amongst all consumers that helps your company to make profit and success. We can also say that Branding can change how people think about your brand,

It can drive new business and increase brand awareness. Sometimes we know the company’s impression due to their branding, not by their quality of their products.

It is not important that branding always shows on the product that sells by any company it can be music, ads, or any image that is related to that company and that helps to make a profit.

At present every company has its own Branding value which shows how the company is performing in the market and also what is the position of the company in the market. The goal of Branding is to link your identity, values, and nowadays every company and organization is spending so much amount on branding. Because if branding will successful then the business of that product will also give so much profit.

paperboy wine bottle

So we can say that branding is directly proportional to the increment of their organization. It means if the brand value increases then the company makes a profit and vice versa. at this time making so much profit on the market will not give a name but branding of your own product will create a different perspective in consumer’s minds.

We can say that “your brand is what that other person says about you when you’re not in the room”

– Jeff Bezos (Founder of Amazon)

So we can surely say that branding is the root of the success of any company.​

Branding creates or impacts a positive impression of your company