Asset 18

Category: Design

How design affects your online sales?

Posted on by Analog

You would have heard the term “don’t judge a book by it’s cover” however the fact is most of the time we tend go by book’s cover(packaging). Why because it’s easy for us to decide, think it like this you don’t know the writer, the content inside the book or anything, so what is left for choosing is the title or the book cover for that instance. In conclusion our initial appearance will decide our last impression. An unattractive package will lead the product to remain in the shelf, because Human eyes don’t read but they scan things, we stuck on the things which feel good. We don’t want to waste our time on the product which doesn’t feel good. The average human consideration span time is really short.

As a business owner or you have to communicate your brand’s vision, message across your audience. When your user encounters your brand through your website, social media, product packaging or anything make sure they feel good towards your brand. It should tell your credibility, reliability, values, the product they can expect etc…

Let’s see how design affects your business and sales –

Proven Stats: Design Sells

Awareness of the value of good design is at an all-time high. Good design is recognized as a major differentiator in ensuring product success in a crowded global market.

—Paul Hatch, Design House and Deana McDonagh, University of Illinois

Here is an interesting analysis of how visuals affected the marketing strategies of online marketers last year: –

  • 75% of opinions on website credibility come from web design.
  • 94% of first impressions relate to your website’s design.
  • 89% of people shop with a competitor after a poor user experience.
  • About 80% of the users will not return to a badly designed web page.
  • About 75% of users make judgments about the company, its values and their credibility based on the web page.
  • 38% of people stop engaging with a website if it’s unattractive.
  • 60% marketers agreed to the fact that visuals played a huge role in creating an impact.
  • Most marketers ended up spending about 10%-20% of their annual budget on visuals.
  • 35% marketers said that they would spend about a third of their annual budget on visuals the following year.

Triggers an emotional response

Humans are primed to associate expressions. For example when you see someone smiling that means he is happy. Just like this we associate colors, shapes, patterns with emotions. which lead us whether we like it or not.

This is the power of design, using right images you can generate an emotional response you want.

Let’s take an example of Mc’donalds, for a starter its logo is yellow and using red as a complementary colour. This is because they want to trigger your craving as we humans unknowingly associate warm colour like red, yellow with food.

good design mcdonalds
Mc’donalds

Reciprocate your time and attention

Basic design preparation activates a positive emotional response which triggers reciprocation of anyone’s time and attention.

I know you are passion about your business but how you are going to make them believe, the answer is through preparation. Preparation is what they see first, for instance scientists at the University of Washington studied that VC’s do like to see passion but preparedness is what most positively influenced funding decisions.

This is not just about pitching it to VC’s because if you are in business you are pitching your product every time your customers encounter your product.

Let’s take an example, which one would you want to give attention –

poor design affects sales
Ugly looking website
good website design
good looking website

I know, you may think why comparing apple’s website with some unknown ugly looking site, but that is not the point I wanted to show you, human eyes can identify quality work.

Helps you stand out from competition

Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things and we believe beautiful things function better. As in nature, function can follow form.

Steven Bradley

Differentiating from competitors can be one of the biggest challenges in business. Design is important tool for this, helps you capture attention, connect with your audience, makes you being ahead of your marketplace. In the word of Norio Ohga, former Chairman and CEO of Sony, “At Sony, we assume all products of our competitors will have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace.”

Captures your target audience

It’s like creating for those who are ultimately going to use it. Smart design showcases your products and services in a way that resonates with—and motivates—your target buyers. And also it adds one bonus which is- design creates barrier for those who is not your customer.

You can’t make everyone happy, there is a certain group of people who will fit you with your product or service. First, define your user and then create an environment most suitable for that ideal group of customer. Read more about customer segmentation.

Design helps you showcase your values visually

“Choose the right purpose, people will be attracted, motivated, and unified.”

—Robert Wong, Vice President at Google Creative Lab

Design is that magic element that will communicate your values, mission, vision, who are you and why you do it. Through suitable design you can connect with customers who share same values or would relate with your values.

Let’s assume you are in business with full of competitors, if not than it will not take very long to get crowded with competition, leading you have to differentiate your business from competition. you have to communicate what sets you apart, “why” should they buy from you? What does your brand stand for? What is it about?

Reference links –

How Visual Design Affects Sales and Marketing

Design impacts your business success

Design impacts psychology

How Can Web Design Improve Sales? [+5 Ways to Increase Sales with Web Design]

You Now Have a Shorter Attention Span Than a Goldfish

How to hire the best designer?

Posted on by Analog

In order to stay ahead of your competitors, your brand needs aggressive marketing. One sure way to achieve this is by a great and attractive visuals to attract your target audience. So if you are thinking of hiring a good designer first you need to know what is your need, where you want to make them, because there is many types of designer even in the same digital field.

  • Graphic Designer – Create logos or digital images using Adobe Illustrator, Photoshop, and similar programs.
  • Web Designer – Build multiple web pages that work with a developer’s code.
  • Product Designer – Create interfaces for apps and software that are optimised for functionality.
  • UI/ UX Designer -The UI/UX Design Specialization brings a design-centric approach to user interface and user experience design and offers practical, skill-based instruction centered around a visual communications perspective, rather than one focused on marketing or programming alone.
designers types in digital field.

After you define your needs here is some tips to help you hiring designers –

Review previous work and talk about your brand

The ordinary man might view graphic design as pretty basic. After all, what is problematic about designing a logo, right? Because of this misconception, it’s not surprising that everyone will claim to be a graphic designer. But the reality is that graphic designing requires high levels of skill and creativity. How is his process, what questions he is asking, is he just trying to sell his service or solve your problem. A good designer always has a deep discovery session where he clears all the doubts, so he won’t have to do guessing work in the future. If he isn’t asking questions, that means you can’t tell him your perspective, and later design tweaks accrue, and this is a time-waster.

Experience matters education is a secondary concern

There are many graphic designers with varying levels of experience.
Some only know how to design business cards and simple pamphlets, while others offer the complete package. To avoid attracting the wrong person, be proactive and write a creative and clear brief of hiring a designer. In brief, you’ll specify exactly what you want to be done to attract the right person for the job. This will save you the trouble of scanning through thousands of applicants who don’t meet your requirements. And hire the one who has some business and marketing knowledge so he will design for market needs.

What is Your Budget?

At last, do not forget that what is your budget for hiring a designer that is in your budget. This may be a big point and an important point to look forward to before hiring a designer. Some designers do the same work for different prices, but that is because quality differs. A quality designer knows their value and demands a higher price, and it will show later after you launch your product to the market. Here is the link to understand what is good or bad design.

                  So this is some point you can consider before hiring

A good designer. by considering these point in mind, you will find a good and accomplish designer. Suppose you are looking for design and branding. Contact us at Analog Digital Solution.

WHAT IS BRANDING?

Posted on by Analog

If you’re not aware of the word branding then don’t worry. Because even for some people who have studied marketing can often quickly become confusing. So to understand the topic “what is branding” first we need to know that what is product and brand.

PRODUCT –

A product can be any goods, services, or ideas that can be offered to a market to satisfy the wants. Example- A product can be anything from a flight, a hotel stays, a car, a language course, clothes, food or any groceries, etc.

product defination

BRAND –

“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

In simple words, we can say that brand is the unique identifying essence of your business.

Also, you can consider a brand as the idea or image of your company in people’s mind. When they think about specific products, activities, or services.

(ex- that brand of the shoe makes me comfortable)

(ex – that product of company looks so stylish)

luis viutton

BRANDING –​​

Branding is a strategy designed by organizations or associations to help people quickly identify and experience their brand. Amongst all consumers that helps your company to make profit and success. We can also say that Branding can change how people think about your brand,

It can drive new business and increase brand awareness. Sometimes we know the company’s impression due to their branding, not by their quality of their products.

It is not important that branding always shows on the product that sells by any company it can be music, ads, or any image that is related to that company and that helps to make a profit.

At present every company has its own Branding value which shows how the company is performing in the market and also what is the position of the company in the market. The goal of Branding is to link your identity, values, and nowadays every company and organization is spending so much amount on branding. Because if branding will successful then the business of that product will also give so much profit.

paperboy wine bottle

So we can say that branding is directly proportional to the increment of their organization. It means if the brand value increases then the company makes a profit and vice versa. at this time making so much profit on the market will not give a name but branding of your own product will create a different perspective in consumer’s minds.

We can say that “your brand is what that other person says about you when you’re not in the room”

– Jeff Bezos (Founder of Amazon)

So we can surely say that branding is the root of the success of any company.​

Branding creates or impacts a positive impression of your company