This is a visual identity design project for a new startup Shril. Shril is an online platform, helping book online venues for marriage, birthdays, party and all personal celebration events.
Our goal is to create a visual identity system that can convey a brand’s personality, vision and core beliefs. Which are –
Vision – Our vision is to be the most trustworthy solution for any and every celebration.
Mission – We are working to provide the most simple and hassle-free booking experience to people.
Scope of the project
The brand’s main goal is to streamline events associated with celebration, fun, enjoyment, happiness. So the main attributes are –
Inside the design
We had a deep-dive session with the team. The session was all about the brand, its story, the target audience, their needs, pain points etc.
Name – Chitvan
Customer type – explorer
The key aspects of this customers are –
He is a dreamer, struggling with money.
In a relationship, and happy.
Loves partying, explore new places.
We created stylescape (A stylescape is an opportunity to demonstrate to the client how a brand will look and feel) around these attributes and user profiling. And proceed to design after that, the solutions are –